All over the world, rising internet penetration and increasing adoption of mobile phones has led to tremendous changes in the way people live and do business. About 80% of people today, research products or services online – via Google Search, Social Media and Online directories – before making a purchase decision.
In Nigeria alone, there are over 90 million Nigerians online searching for information about various products and services and this presents a huge opportunity for small and medium businesses to leverage the internet to reach a teeming audience and ultimately grow revenues. While many SMBs are interested in leveraging the internet to grow their business, there is a dearth of digital marketing skills necessary to take full advantage of the transformational potential of digital technologies.
Google Digital Skills is a Google initiative, which aims to bridge this digital divide by providing free training to 10 million young Africans on digital skills over the next 5 years. The program will provide digital skills training to youths across Nigeria as a first step to understanding the opportunities the web gives them to get employed or start their own business. It is also designed to help SMBs in Africa learn digital skills to grow their businesses online. The goal of the program is to equip the youth and SMBs with the digital skills to compete and succeed in the modern economy.
The Training would cover the following areas:
The Online Opportunity: This Course details the evolution of marketing and advertising and the opportunities is has presented for businesses.
Zero Moment of Truth & The New Marketing Paradigm
The Principles & Benefits of Digital
New Media vs Digital Media
Building Your Online Presence: The course teaches students and entrepreneurs how to develop an online presence that actually grows a business using social media, email marketing, website etc. It also teaches how to develop an online strategy using STDC Framework.
Digital Marketing Tools and more..